Welcome to the new home for innovation and future experience
The Drum Labs is our three-storey innovation space, home to the most forward-thinking brands, product designers and retailers. Here, we showcase the latest in digital transformation to The Drum's global audience of marketers and consumers. This multi-purpose venue in London not only features a shop of the future, but flexible exhibition space dedicated to showing how life, work and play are being transformed by the digital revolution.
Our Partners
Discover the future, now.
Welcome to CornerShop, the future of retail
A live retail space, in the heart of London, where retailers and brands can explore, develop and test tomorrow’s shopping innovations - with real customers, today.
Bring The Drum Labs to life
Dance to the beat of your own drum … literally. If you’re in the neighborhood come and check out our augmented reality facade. Keep in touch using #TheDrumLabs
“The future isn’t something we travel into, it’s something we create. And we’re excited to be opening a space for that to happen.”
Gordon Young, Editor in Chief, The Drum
Where to find us
25-27 Curtain Road
Shoreditch
London EC2A 3LT